WeChat Pay MCI Product Proposal

Mobile payment contact: Pre-sales and after-sales can be integrated to reach consumers more effectively through mobile payment contact such as WeChat Pay post-payment advertising, coupons and official account advertorials.

Creative technologies: Transforming sales through innovative technologies such as micro-payments via WeChat mini-apps and electronic membership cards.

Multiple interactions: More buzz is generated between brands and consumers through marketing platforms such as WeChat and interactive games which form an integrated marketing system.

How post-payment advertisements are displayed in WeChat

1、This form of advertising can achieve an exposure of up to 95% as most users will double-check their order after placing it.

2、Advertisement is displayed within 100 milliseconds after payment is processed.

3、WeChat and Alipay have active user bases of 800 and 300 million respectively, with both being made up predominately of consumers.

18-45 years of age key mobile payment demographic

Average users of Alipay

With an average penetration rate of 71%, it may eventually replace cash.

Every second over 1,000 users are making mobile payments at the same time.

Over 3 million merchants nationwide use Alipay to connect with users.

Every day mobile payments grow by 1%.

Mobile phones have transformed how we communicate,
consume media and do our shopping.
Mobile consumers’ attention spans have shortened significantly.

Users are deepest in concentration when making online payments.
We can help you target over 420 million potential customers at that precise moment.

High-quality customer flow: Offline customer flows and online converted user purchasing loops can be acquired by making full use of high-quality offline flows. Flow resources can then be maximised and resources made more integrated and functional.

Improved marketing conversion and optimization: Online and offline platforms can be integrated, marketing approaches innovated and brand exposure improved. While boosting popularity and appeal, product sales and customer experience can be rapidly improved, striking a balance between products and outcomes.

Digitization strategy: The new approach to retail involves creating more value for consumers by maximising online spaces to improve consumers’ experience.